Being part of a booth team at an exhibition or trade show isn’t just about standing behind a counter and handing out flyers. It’s about creating a strong, lasting impression of your brand through how you engage with attendees. 

Here’s your essential guide to proper booth manning etiquette—because how you show up matters. 

1. Always Greet Visitors Warmly 

A simple smile and “Hi, welcome!” goes a long way. Never let a guest walk into your booth unnoticed—acknowledging them right away creates a sense of hospitality and sets the tone for a positive interaction. 

2. Build Rapport Before You Pitch 

Don’t lead with a sales script. Start with light, friendly conversation. Ask what brought them to the event or if they’ve been to your booth before. Genuine engagement builds trust—and trust builds business. 

3. Let Your Booth Visuals Work for You 

Your booth design should clearly communicate who you are and what you do—without needing a word. High-impact visuals, clear signage, product demos, and branded elements help tell your story and attract attention. 

4. Make It Interactive 

Attendees love to explore. Whether it’s a touchscreen display, product sampling, a quiz, or a gamified challenge—interactive elements help draw people in and keep them engaged longer. 

5. Know Your Brand and Product Inside Out 

Booth staff should be knowledgeable and confident in discussing what the company offers. Be prepared to answer questions clearly and concisely—and never say “I’m not sure” without immediately offering to find the right person who knows. 

6. Avoid Unprofessional Booth Behavior 

These are some common pitfalls to avoid: 

• Sitting down unless absolutely necessary 

• Eating or drinking at the booth 

• Using phones or laptops unless work-related 

• Talking only with coworkers while ignoring visitors 

You’re on the frontlines—stay focused and attentive. 

7. Be Approachable, Personable, and Professional 

You are representing the brand in real time. Body language, tone of voice, and attitude should always reflect the company’s values. Stay positive, be proactive, and treat every visitor as a potential long-term partner. 

8. Make Lead Capture Easy and Seamless 

Have tools ready for digital signups, QR codes, business card collection, or product info delivery. Don’t let a good conversation end without an easy next step. 

Final Thoughts: People Remember People 

Great booths don’t just have great designs—they have great teams behind them. When you combine clear communication, authentic energy, and professional presence, you don’t just represent your brand—you elevate it.